FEATURED WORK
9900 WEST
Location:
Miami, Florida
Year:
2022
Architects:
FRANKEL BENAYOUN ARCHITECTS
Developers:
Douglas Elliman
Interior Design:
Craft Studio
9900 WEST
As a team, Craft played a pivotal role in bringing the visionary «9900 WEST» project to life. Situated within a bustling urban landscape, this development redefines urban living through a seamless blend of modernity and sustainability. Craft embarked on an ambitious journey to translate the project’s complexity into captivating visual narratives. Our role was integral in bridging the gap between architectural blueprints and the immersive experience of the completed project.
THE ARCHITECT
FRANKEL BENAYOUN ARCHITECTS has provided comprehensive innovative work for clients seeking thoughtful, functional and aesthetic design solutions. Since inception, FBA has produced a diverse range of award winning and distinguished project types, including 9900 WEST in Miami, Florida
THE VISION
In this case, we were presented with a project for a rental property in one of Miami’s most exclusive areas.
It’s a complex consisting of three interconnected buildings with various residential units of different sizes and various public areas and amenities.
LOCATION
Miami, Florida
OUR ROLE
To achieve this concept, we chose materials with finishes reminiscent of noble materials such as stone and wood. Combining them within a neutral color palette helped achieve the desired contemporary appearance.
In public areas like lobbies, the proposed atmosphere stands out for its simplicity, allowing carefully selected furniture pieces to take center stage. Clean lines and open space dominate the design.
The residential units follow the same philosophy, emphasizing wood (for warmth) and white (for spaciousness) as key elements.
For the amenities areas on different levels of the building and the central rooftop, our goal was to create spaces with distinct uses that collectively conveyed a unique leisure atmosphere. We achieved this by employing various spatial resources and custom-designed furniture to adapt the spaces to their respective activities.
Our challenge was to design a cohesive concept that would encompass all areas and be applicable to all uses. We focused on the atmosphere we wanted to convey, aiming for an elegant look and feel that still maintained a contemporary edge, given its rental status.
OUR SERVICES
ID CONCEPT
IMAGE VISUALIZATIONS
VIRTUAL STAGING AND VISUALIZATION IN 360 FORMAT AS WELL AS VIDEO















